Career
LinkedIn & Personal Branding
A profile, posts, and a presence that match the work you want.
LinkedIn & Personal Branding helps you say what you do in a way a stranger can use. You will rewrite a profile, plan a few posts, and avoid the empty phrases that make a page forgettable. The course is about clarity, not viral tricks.
Course syllabus
01. Profile
- Headline and about
A first line that says the work, not a slogan.
- The headline is a label
Role, the kind of work, and who it is for.
- Drop the empty adjectives
Passionate and results-driven do not tell anyone what you do.
- The about section in short blocks
What you do, proof, and how to reach you.
- The first two lines matter most
They show before the reader clicks 'see more'.
- A photo that looks like you on a work day
Face visible, background quiet, no poster behind you.
- A banner that does not fight the photo
A simple line or nothing. Not a collage of logos.
- The custom URL
Your name, so the link is one you can say.
02. Experience
- Experience that reads as proof
What you did, and what changed because of it.
- A role in four lines
The job, the work, and one result you can stand behind.
- Verbs a stranger understands
Built, taught, closed, wrote. Not 'synergised'.
- A number only if you can explain it
The figure, the period, and what it counts.
- What to leave out
Every task you were assigned is not a line on the profile.
- Dates that match your memory
A gap is allowed. A fiction is not.
- Skills that match the roles
The words a person would search, tied to work you listed.
- Featured, used once
One piece of work a visitor can open. Not a drawer of files.
03. Posts
- A post from real work
One observation, one example, one point.
- The first line is the reason to stay
A specific moment, not a greeting.
- One example is enough
The story of a single piece of work, told straight.
- The point in your own words
What you now do differently because of that example.
- No link in the post body
If you need a link, it can live in a comment.
- A length you can reread
If you skim your own post, it is too long or too vague.
- A question only if you want the answer
Ask something you would reply to.
- What you will not post
A client's private number, a colleague's mistake, a fake story.
04. A month
- A month you can keep
A small rhythm instead of a burst and a silence.
- Four posts, not thirty
One a week that you can actually write.
- A list of moments from the work
Notes you can turn into posts when the week is busy.
- Write two, schedule the better one
The spare draft is for next week, not for posting both today.
- A day you will publish
The same weekday, so the decision is already made.
- Look at saves and replies, not only likes
A reply means someone had something to say.
- Change next month's topic, not the rhythm
If a post was empty, pick a better moment. Keep the weekly post.
- Rest a week without announcing it
Silence does not need a post about being busy.
05. Messages
- Comments and connection notes
Short messages that have a reason.
- A comment that adds a line
One useful sentence, not 'great post'.
- A connection note with context
Where you saw their work, and why you are writing.
- Do not ask for a job in the first note
A stranger does not owe you an introduction.
- Reply when someone writes back
A conversation you started is one you finish.
- A thank-you that names the thing
What they said that you will use.
- Leave a thread that is not yours to fix
Not every argument on a post needs you.
- Keep private details in private messages
A salary, a client's name, a complaint about a boss.
06. Proof
- One project you can describe
The problem, your part, and the result, in a minute.
- A recommendation you might ask for
Who saw the work, and the specific thing you would ask them to mention.
- The featured piece matches the headline
A visitor who believes the first line should find proof below it.
- Align the profile with the work you want
The next role should be able to see itself in the page.
- Remove a line that belongs to an old plan
The profile is not a diary of every interest you have had.
- A search of your own name
What a stranger sees, in the order they see it.
- The about section and the posts should sound alike
Same person, same plain voice.
- A sentence you want to be known for
Not a slogan. The work, said once, clearly.
07. A last pass
- Read the profile as a stranger
Headline, about, and the latest post, in that order.
- Fix the one confusing line
The sentence you had to reread.
- Send the profile to one person
Ask them what they think you do.
- Change it if they are wrong
Their answer is the page, not your intention.
- Save the weekly note habit
The list of moments, and the day you publish.
- You can stop polishing
A clear page that is live beats a perfect page in a draft.
Lecture videos stay with the course. Playback for enrolled students will open once payments are available. Video links are not published on this page.